---
title: The Basics of Business Valuation
description: Learn the key factors in business valuation and understand how potential buyers determine the price for a private company.
image: https://info.northernedgeadvisors.com/hubfs/valuationbasics-cover-w.png
---

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#### FREE GUIDE

# The Basics of Business Valuation: What Matters and Why

 

Over the course of many years and hundreds of transactions, we have evaluated numerous private businesses. In our frequent discussions with business owners we note that many underestimate the inherent value of their company.

Knowing the different kinds of approaches potential buyers may use to determine what price to offer for a private company, will give you a better indication of how to position your business in order to maximize its value.

### GET YOUR COPY

## You will discover:

| ![checkmark](https://info.northernedgeadvisors.com/hs-fs/hubfs/checkmark.png?width=20&height=20&name=checkmark.png)   | Different calculations and valuation methods a potential buyer may use |
| --- | --- |
| ![checkmark](https://info.northernedgeadvisors.com/hs-fs/hubfs/checkmark.png?width=120&height=120&name=checkmark.png)   | How financial and nonfinancial qualities of your business affect its value |

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“Not surprisingly, value can mean different things to different people, depending on the circumstances, interpretations and role played in a transaction.”

 

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